Cocoa skyn

Building an Elevated Skincare Brand Online.

Strategic Messaging • Social Media Strategy & Management • Email Marketing • Blogging & SEO • Paid Ads (Google Ads)

Cocoa Skyn is a dedicated skincare clinic in Calgary, AB, specializing in corrective facials, acne treatments, sensitive skin, and advanced care for diverse skin types. With a strong reputation for results-driven treatments and a new skincare line on the horizon, Cocoa Skyn was ready to elevate its brand presence and attract a more loyal, higher-value clientele.

When Cocoa Skyn came to us, their social media lacked structure and alignment with business goals. Posts were sporadic and leaned heavily on education, with trendy reels that boosted reach but attracted short-term clients. Despite deep expertise in aesthetics and long-term skin health, the brand voice and content strategy weren’t fully supporting their goals of retention, rebookings, and product sales.

We completed a brand and offer audit to refine messaging and sharpen service positioning to highlight Cocoa Skyn’s expertise in acne, hyperpigmentation, sensitive skin, and skin of color care. From there, we built a comprehensive strategy across multiple channels to strengthen authority, improve consistency, and grow client trust.